Plus-Size Market Increases

No longer a niche market, the plus-size market in the United States has become the norm. According to American Demographics, 61% of today's 20- to 74-year-olds are overweight and 44% are obese (defined as more than 30% above ideal body weight). A Florida-based market research publisher, Marketdata, estimates that the typical plus-size woman spends $932 each year on clothing; annual spending in the plus-size market is estimated at $17.1 billion for 2000. Additionally, plus-size clothing accounted for 17.7% of women's apparel sales, up from 14.9% in 1999. The numbers are more than just interesting—they're a hint for jewelers. Just as plus-sized clothes adjust trends for a larger woman's body, jewelry must do the same. Jewelers must be aware of how fashion interacts with body size and be able to make appropriate recommendations for plus-sized customers, says Carolyn Pope of Crews Jewe

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