Piaget Debuts Jewelry In First U.S. Boutique

It had the excitement and flare of a minimovie premiere: a fanfare of trumpets, curious crowds held back by barricades and police, lots of glistening jewels, even two of today's top young actors. But this premiere on New York City's stylish Fifth Avenue was not for a star of celluloid, rather for a star of luxury jewelry and watches. The House of Piaget, the 122-year-old Geneva, Switzerland, company known as the "Jeweler of Watchmaking," unveiled its first North American boutique at 750 Fifth Ave. and its 10th in the world on Sept. 10. It's the company's third new store this year, reflecting an aggressive marketing and growth strategy. The 3,750-sq.-ft. store -- Piaget's largest -- was officially opened by Yves G. Piaget, chairman of the House of Piaget; Gedalio Grinberg, chairman of North American Watch Co., Piaget's exclusive U.S. distributor and the store's owner/operator; and Efr
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