Phenomenal!

The first JCK Show ~ Las Vegas occurred during a recession. The announcement by JCK magazine that it would sponsor a trade show for the jewelry industry in early June 1992 was a radical departure from tradition. Many industry insiders predicted the new show would fail. It was too early. Jewelers could not or would not plan their Christmas business in June. The economy was poor. But, contrary to the opinions of the naysayers, the show was a phenomenal success. It wasn't perfect, of course. The large number of on-site registrations created confusion. Retailers jammed the lobby and lined up outside the building. The JCK ad sales force was pressed into service to provide water and soft drinks to those waiting patiently—or impatiently—in line. But the buyers bought, and when the final bell rang, exhibitors broke into spontaneous applause. JCK operated the show until its parent company
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