Platinum Guild International USA, the U.S. marketing arm for the worldwide platinum industry, has opened a new office in New York City. The New York office will house all marketing, advertising, and public relations. It also will support the West Coast office by providing supplementary trade relations support for the East Coast trade. The continuing PGI presence in California will focus on national trade support and operations, in addition to maintaining a West Coast presence for celebrity and media outreach. The PGI-USA New York office is located at 500 Fifth Ave., Suite 5120, New York, NY 10110; (212) 404-1600.