Platinum Guild International USA has launched two online resources designed to drive bridal consumers to retail stores to purchase platinum jewelry. The Complete Engagement Guide is aimed at men, and a new Platinum Bride section on PGI USA’s consumer Web site is dedicated to women.
The Complete Engagement Guide is designed to be an educational resource for men as they begin their search for an engagement ring. Men can learn about the anatomy of an engagement ring from the diamond to the setting, view popular platinum engagement ring styles, and learn how to buy a ring in a retail store.
The Platinum Bride section provides in-depth information for the woman who is engaged or planning to be engaged. Platinum Bride offers information on platinum and diamonds, engagement stories from couples who married in platinum, a selection of platinum wedding bands, a directory of platinum-jewelry manufacturers and retailers, an interactive section that allows visitors to view popular ring choices, and other information.