Platinum Guild International Italy has announced that the new Web site www.myplatinum.it is now online. The site features Italian platinum jewelry, using the words and images of the current Platinum Guild International advertising campaign. It provides contact details advising users where they can get additional information about the jewelry that’s shown.

There is also information on the intrinsic characteristics of platinum, its history, some anecdotes, and a quiz to test visitors’ knowledge. The site also offers visitors the opportunity to request a catalog and e-mail PGI.