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WILLIAM S. PRESTON JR., 1919-1997: AN APPRECIATIONWhen Bill Preston died on Dec. 7, the jewelry world lost one of its most distinguished citizens. He leaves behind many important milestones but none is more important than his work to revise the Federal Trade Commission Guidelines for the Jewelry Industry. His efforts over some five to six years forced the industry to examine its own ethics and honesty – and to take sizable steps to improve both.These improvements go all the way from open discussion about gemstone treatments to truthful quality marking of precious metals to honest representation of a diamond’s 4 C’s – particularly in total-weight goods. They benefit everyone who makes a living in the jewelry business. More importantly, they benefit every consumer who buys jewelry.Bill Preston, in a way no other person ever has, made the jewelry industry accountable for its own hon
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