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SALES, MARKETING SPECIALIST REJOINS JEWELRY INDUSTRY Roland Benavides has returned to the jewelry industry after a three-year hiatus to become executive vice president at Princess Pride Creations in Chicago. Benavides started selling jewelry at age 16 with Zales in Corpus Christi, Texas. After graduating from college, he became a sales representative with Medco Jewelry Co. and eventually rose to manager and then senior vice president of the 150-store operation. After Medco sold its leased jewelry departments, Benavides joined GKG, the Midwest regional Seiko and Speidel distributor. During his 11-year tenure with GKG, it became the largest Seiko and Speidel distributor in the United States. In 1990, when Seiko purchased all distributors and began selling directly to retailers, Benavides was offered the position of vice president of sales for the Midwest at the company. Seven month
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