Pearls: A Booming Market

You don’t need to ask around much to learn that pearls are hot. Sales of all types are climbing, and even fresh-water pearls are selling well, say wholesalers. Nor does the trend seem to be slowing. Pearls are, after all, a luxury item, and as long as the economy continues to do well, so will pearls. Sales of multicolored strands, in particular, have been skyrocketing. They’re as popular as any other pearl jewelry now. Appearing in golden, white, pink, gray, and numerous overtones on black, pearls are giving fashion-conscious consumers all the necessary colors from which to choose. Besides the fact that pearls are very fashionable, there’s a set of unusual circumstances that are helping boost pearl sales: increased production, increased competition from the Chinese, and favorable currency exchange rates. Increased production. Cultured, fresh-water, and salt-water pearl produc
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