New Faces To Watch

100% SWISS-MADE AT A LOWER PRICE Dynamic Time International is introducing Joss Watches of Switzerland to the U.S. and Canada. Dynamic is an Ontario, Canada-based subsidiary of Global Syntek, Charlotte, N. C., which owns a wide range of technological firms. Joss made a name for itself last year when it introduced 100%-Swiss-made fine watches created with advanced production techniques that lowered costs enough to compete in the $200-$300 (U.S.) price range. Until now, that end of the market has been dominated by largely Swatch and watches made in the Far East. Joss watches have steel cases, quartz movements, diamond accents, genuine sapphire crystals, mother-of-pearl dials and water resistance to 30 meters. Many models are 18k gold plated. Joss says its breakthrough involves a robotic, high-speed production line that makes the watch cases. "Our commitment is to return much of the
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