New Campaign Hits ‘Conflict Diamonds’

Nongovernmental organizations plan a "consumer awareness" campaign on conflict diamonds, increasing the chance that jewelers will face protests over the issue. The campaign likely will include actions at local malls as well as demonstrations like the one that recently took place at a Washington D.C.-area Tiffany's. (See related story on page 29.) "The threat posed by these groups has actually been heightened," says Matthew A. Runci, chairman of Jewelers of America and a member of the World Diamond Council, which is trying to solve the "conflict diamond" issue. "There will be more demonstrations. All the preparation that jewelers have done over the last year and a half is going to be needed." Mona Cadena, an organizer with Amnesty International USA, said in mid-December that the group would ask activists throughout the country to go armed with leaflets to local malls during the Chri
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