National Geographic Society Has Watch Line

A new line of watches named for the National Geographic Society is being made and marketed by Egana Goldpfeil, a leader in licensed watches, under an agreement announced March 8 in Washington D.C., where the Society is headquartered. It's the first time the 116-year-old organization, one of the world's largest nonprofit scientific and educational organizations, has licensed its name for use on a product. The line will be sold worldwide. "The National Geographic Explorer Watch Collection" debuted in April in Switzerland at the international BaselWorld watch fair. It will be introduced to the U.S. market at The JCK Show ~ Las Vegas (June 4-8). A portion of the proceeds from sales of the watches supports the Society's exploration, conservation, research, and education programs, says Franz Brunner, chief executive officer of Egana of Switzerland (America), who oversaw development of the li
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