Moving Your Sales to the Next Level

Moving Your Sales to the Next Level A common lament of small jewelers is how hard it is to break through sales barriers. The $250,000 milestone becomes a millstone, or the half-million-dollar store that jumped off to a good start just can’t get to $600,000, let alone $750,000. Pine Bluff, Ark., jeweler Sissy Jones is familiar with this frustration, and in a remarkable speech at JCK’s recent Orlando show, she discussed how to overcome it. I say remarkable because one just doesn’t sit passively and listen to Sissy; one becomes involved with her. The Orlando audience laughed and cried through her talk and gave her a standing ovation when she finished. And no wonder. Her story is incredibly inspirational. She started out in 1970 in an unheated log cabin with no bathroom, selling jewelry out of shoeboxes. Today she runs what is probably the best-known jewelry store in Arkansas, a
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