Motivational Memo: It’s Not About the Money

How can jewelry store owners and managers motivate their employees and encourage commitment? One way is to foster an environment in which employees feel satisfaction from the work itself. That's the view of Kenneth W. Thomas in his book Intrinsic Motivation at Work: Building Energy & Commitment (Berrett-Koehler Publishers Inc., San Francisco, 2000). Thomas believes that "intrinsic motivation"—the emotional rewards inherent in the work itself—is the key to worker commitment. The book identifies four emotional rewards: believing the purpose you're working toward is meaningful; feeling that you can make your own choices; satisfaction with your own competence; and a sense of progress. JCK spoke with a number of jewelers and trainers to learn how they help create a climate that supports those four intrinsic rewards. When work has meaning. At Wesche Jewelers in Melbourne, Fla., own

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