Mother’s Day Cachet

Hatching profits. Fabergé eggs—the jewel-encrusted status symbols of Russian royalty—are now available as jewelry, typically sold in high-end jewelry stores. Retailers who want to offer egg jewelry but can’t do so under the Fabergé label might consider Eggstravaganza, an Atlanta, Ga., maker of “Fabergé-style eggs.” Ronda Daily of Bremer C & R Jewelry in Peoria, Ill., hosted a successful two-day event with Eggstravaganza. “Two hundred and thirty-two eggs sold, and we made a good profit—more than $20,000,” she says. Markup on the eggs is triple keystone, according to Eggstravaganza owner Ilya Abelsky.

Gold-plated roses. Several jewelers cited 24k gold-plated roses as a top Mother’s Day seller. The markup on the roses is two to three times cost, according to maker Caroli Esguerra, owner of The Rose Lady, Los Alamitos, Calif. A panelist-jeweler from Wisconsin has been selling 24k gold-plated roses for six years and calls the traffic and revenue generated by the merchandise “fabulous.”

Peas and karats. Ronna Lugosch’s “Sweet Peas” pins are a big hit with Mother’s Day shoppers at Kay Cameron Inc., Sayville, N.Y. Lugosch’s pins are available in silver or 14k gold and come with either pink or blue pearls to represent girls and boys. Suggested markup on the pins is 2.4, and retail prices are $195 for silver pins and $425 for gold. Storeowner Kay Cameron mailed postcards to advertise the pieces and says she sold “lots of pins.”

Sweet gift idea. Hershey’s Kiss jewelry, made by J & C Ferrara Co. Inc., Attleboro, Mass., includes pieces in silver and 14k gold, some with diamonds. Retail prices range from $25 to $6,000, and suggested markup is 2.5, according to co-owner Elizabeth Ferrara. Denny Bales of Susan’s Jewelers, Corpus Christi, Texas, says that after the introduction of Hershey’s Kiss pendants and earrings to his store, “the traffic was nonstop. I sold 700 pieces during Mother’s Day week.”