Media Reports on Synthetic Diamond Story

Synthetic diamonds continue to attract media attention. On and around Valentine's Day, there were stories in the Washington Post, the Orlando Sentinel, and the Indianapolis Star on synthetic diamonds. The Post story also was syndicated to newspapers throughout the country. Most of the articles noted that synthetic stones are not simulants like cubic zirconia and are chemically the same as naturally mined diamonds. "Who wants to wait a million years and then have to do all that digging when the precious gems can be created in three weeks?" the Sentinel asked. The articles included quotes from the Gemological Institute of America (GIA) noting that the trade is working on ways to identify the stones—though most also noted that, right now, the synthetics cannot be distinguished from natural diamonds by most jewelers. But when consumers were informed that the synthetics will sell for

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