Market Place

Platinum Projections If you’ve been paying attention, you’ve noticed shoppers want more platinum. Since 1990, consumer demand for platinum jewelry has jumped by 600%, says a study commissioned by Platinum Guild International USA. Though not as dramatic a leap, the study shows demand for platinum jewelry has risen 20% since 1995, which PGI-USA points to as evidence of the steady and sustained increase in interest. Manufacturers have noticed, adding platinum designs to their lines. Not surprisingly, retailers report selling more platinum jewelry. The 1996 study, the “Platinum Jewelry Market Report,” is comprised of data gathered from consumers, manufacturers and retailers in the U.S. The Consumers More than half of the 1,203 consumer respondents say they were very or somewhat familiar with platinum as a precious jewelry metal. The highest degree of familiarity occurred

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out