Market Place

A RICH 50-PLUS MARKET LOVES TO BUY JEWELRY Cher turned 50 a while back. Al Gore just reached this milestone. By any reasonable measure, these aren’t “old” people. They’re people in the prime of their lives. And they’re just part of a whole herd. As Baby Boomers slide fighting and denying into middle age, nowadays one American turns 50 every 7.5 seconds. “Every generation resists aging, but the boomers are going to rage against it,” says Barry Feig, president of the Center for Product Success, a marketing and research firm. This is a generation that’s giving a whole new definition to the phrase “growing old.” In a marketing world that adores youth – just consider where the big TV advertising dollars are directed – it would be easy to brush off the over-50s as has beens. But that would be stupid. First of all there are a lot of them. The boomers, who began
JCK PRO

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).

SUBSCRIBE TO CONTINUE

Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out