Looking Back For Answers To JIC’s Future

In 1946, jewelry sales were at an all-time high of $1.5 billion, spurred by 2.3 million weddings that had been postponed during the war years and an overall pent-up demand for luxury goods. It was clear to some in the industry that, in spite of the boom in jewelry, the post-war competitive environment would require a more aggressive marketing strategy than ever before. Eight industry leaders decided to form a trade association called the Jewelry Industry Council to support the growth of the industry. They were Cecil Kaufmann of Kay Jewelers, Norman Morris of Omega Watch Co., Gus Neimeyer of Handy & Harman, William Walters Schwab of J.R. Wood, Charles Michaels of Michaels Jewelers, Victor Lambert of Lambert Bros., Pete Fahrendorf of Jewelers' Circular-Keystone and Harry Bromley of National Jeweler. To help set their course of action, they commissioned the Roper polling organizatio
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