Longines Gives $200,000 to Hepburn Fund

Longines Watch Co. donated $200,000 to the Audrey Hepburn Cares Team at Children’s Hospital Los Angeles on June 11. The donation represents the final portion of a $700,000 contribution from the watch brand, a founding sponsor of the unit. Michael Benavente, president of Longines U.S., presented the check to actress Jennifer Love Hewitt, “ambassador” for the team. Also participating were Sean Ferrer, Audrey Hepburn’s son, and Dr. Karen Kay Imagawa, director of the team.

Hewitt also received a timepiece from Longines’s new limited collection, “A Heart for Children.” The collection’s Longines DolceVita watches are set with diamonds framing a mother-of-pearl dial with a diamond-set heart, the latter symbolizing Hepburn’s devotion to children and her belief that every child is entitled to basic human dignities.

Longines’s $700,000 donation included revenues from a “Heart for Children” gala on Nov. 14, 2002, in Hollywood.

The late Audrey Hepburn, a movie and fashion icon, devoted the latter part of her life to the world’s less fortunate children, traveling the globe on their behalf, often for the United Nations. The Audrey Hepburn Children’s Fund created in 1994, continues her work.

The Fund and Longines established the Audrey Hepburn Cares Team at Childrens Hospital Los Angeles to provide comprehensive medical and mental health services to children who are victims of maltreatment, sexual and physical abuse, neglect, and HIV infection.

Established in 1832, Longines is a company of the Swatch Group of Switzerland.