LJ International Launches Watch Line

LJ International of Hong Kong, the world's largest publicly owned manufacturer of semiprecious jewelry, has launched its own watch line. "Our new watch jewelry line creates a new revenue stream and is consistent with our product diversification strategy," says chairman and chief executive officer Yu Chuan Yih. Already a dominant force in the semiprecious gem sector, the company's strategy now is to quickly expand into other large markets with growth opportunities. The new line, set with precious and semiprecious gems, is selling in the United States, according to a company statement, and will be introduced in Europe within the next few months. It uses colored stones in combination with silver to create what a company spokesman called "comfort and fashion." There are more than 100 styles in the line, which is sold through major jewelry and watch retailers. Yih noted some "technical ob
JCK PRO

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).

SUBSCRIBE TO CONTINUE

Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out