YES TO 585 PLATINUM We at Suberi Brothers have a strong commitment to and belief in 585 platinum and have devoted considerable time and expense to its creation and development. Unfortunately, we did not anticipate the controversy a new alloy of this type would cause -- particularly an alloy aimed at broadening the fledgling platinum market and giving a wider cross-section of consumers a chance to own platinum jewelry. To date, the primary objections to this new product appear to be self-serving, with selected suppliers and trade associations stating that only high-platinum-content alloys should be allowed in fine jewelry, leaving no room for an alternative choice. Gold producers, on the other hand, have traditionally offered consumers several options in karatage and price without destroying their market. Johnson Matthey's John Cullen was paraphrased as saying that in 15 or 20 years

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