Why Not Mac? “Using Your Computer to Increase Profits” (JCK, May 1999, p. 152) presents a good overview of the conventional wisdom. However, many “turn key” solutions are far from ideal. Your suggestion to “avoid Macintosh” reflects a bias that causes undue aggravation for many jewelers who struggle with prepackaged Wintel PC-based jewelry store solutions. A small group of jewelers succeed by using Macs. All of our Apple Macintosh computers use Apple’s elegant and reliable built-in networking software on Macintosh computers. For inventory control, job processing with bar code scanning, and customer database we use Filemaker Pro. For accounting, we use Bestware’s MYOB’s networked accounting package. For appraisals, spreadsheets, and general word processing, we use Claris Works. For design work, we use an Apple video capture card that grabs images from our DiaView vid

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