Dot Comments While I enjoyed your "Jewelry Dot-Bombs" article immensely (JCK, April 2001, p. 92), I believe it is time that you were updated as to who the online jewelry leader really is. My name is Daniel Berkovits, founder and CEO of netjewels.com. Although we never received venture funding, we are the most visited and only profitable online jewelry company. According to PCDATA online, we have been the most visited jewelry site in terms of unique visitors for an entire year. In some months we have more than tripled the traffic of the likes of Mondera.com, Diamond.com, Bluenile.com, Ashford.com, and FirstJewelry.com. (Naturally, we have the documents to support this fact.) We are doing this with clever marketing and great product and pricing. While I fully understand that we have not had the exposure of the other companies and therefore did not make your "Still Standing" page,

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