The Barbell Principle I really enjoyed Jennifer Heebner's "Soft in the Middle" article in April's JCK magazine. We have seen the growth in a number of industries start to resemble a barbell, with the jewelry sector appearing to follow the rule rather than create the exception. Even as you look at the larger mass-market retailers—Sterling and Zale—they are putting their resources into high-end and value. It's interesting to see that Zale is getting more of its growth from Bailey Banks & Biddle and Zale Outlet, while Sterling has clearly found a winning concept with Jared's Galleria. I think the suppliers are feeling this crunch as well, with more demand and shelf space dedicated to recognized up-market brands at one end, and $99 diamond key items at the other. I hope you expand on this theme in a future article. Joe Oliver, Davenport LLC, Richmond, Va. All Thin

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out