JIC Generates More Than 1 Billion Media Impressions

The Jewelry Information Center generated more than 1 billion consumer impressions in the consumer media during fiscal year 2003. Utilizing product from member companies, the JIC staff produces broadcast and print segments that focus on trends, occasions, gift giving and self-purchase of fine jewelry and watches. JIC members receive the quarterly newsletter, Link, which details upcoming activities and tips on how members can take advantage of the publicity to be generated.