Jewelry Industry Trends

Thirty-three percent of U.S. adults (65.41 million), based on the 1999 population survey from the Bureau of the Census, bought jewelry in the past year, according to results of "The Jewelry Report: The Market, the Industry, the Trends 2001," another study conducted by Unity Marketing, Stevens, Pa. Demographic information about U.S. fine jewelry buyers is available in this study. Thirty-four percent of females surveyed bought fine jewelry in the past 12 months versus 31% of men. Hispanics are most likely to purchase fine jewelry; some 44% of fine jewelry buyers surveyed were Hispanic (and represent 3.8 million Hispanic fine-jewelry purchasers out of a total population of 8.6 million U.S. Hispanics*). Younger consumers also have a higher purchasing incidence of fine jewelry, as do residents of the Northeast section of the United States. Buyers of fine jewelry in the past year were fairly

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