Lucky magazine, a practical shopping guide that breaks down hot styles into a fashion-for-dummies format, recently focused on jewelry in one of its regular features, a fashion-related giveaway. In November, Lucky applied the idea to fine jewelry through a partnership with jewelry manufacturer I.B. Goodman.
The I.B. Goodman Company joined forces with the publication to promote its designer Ze Collection in the “Lucky Breaks” section of the November issue. The contest requires Lucky readers to describe in a 100-word essay how they would “Dress Up A Little Black Dress” with jewelry from the Ze Collection. The grand-prize winner, to be announced Dec. 31, will have the opportunity to choose from more than 30 ensembles of fine jewelry worth more than $10,000.