JCK queries retailers nationwide on a variety of topics

JON PARKE, G.G.,JK Jewelers, St. George, Utah What new jewelry did you invest in last year? Two watch lines—Swiss Star and Fossil—because I never carried watches before. How's it selling? They're working out as well as I thought they would. They have low margins … but they're hot and they sell like crazy. JOHN MICHAELS, Michaels Jewelers [regional chain], Waterbury, Conn. What new jewelry did you invest in last year? We expanded our Hearts On Fire diamond selections, our multicolor or rainbow sapphires, and our enhanced or irradiated blue diamonds—we're calling them "blue ice." How's it selling? We bought in September, and sold three-quarters of the merchandise by Christmas. KARIM MOHAMMAD, Robinson Jewelers, Arlington, Texas What new jewelry did you invest in last year? Pearls, 18k white gold, and designer titanium bands, since we're going after the bridal market.

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out