Japan’s Watchmakers Focus on ‘The Bright Spot’

Some of the most noteworthy moves by top Japanese watch brands to expand their business, especially among young adult and female consumers, are occurring in the United States … but not quite in ways the parent firms in Tokyo had planned. The U.S. market is the most important and lucrative one for Japan's watches. In the words of Katsuaki Noji, president of Citizen Trading Co., which sells Citizen watches worldwide, it's "the bright spot for all of us"—especially in light of sluggish sales for Japanese brands elsewhere around the globe. The United States accounts for a third of Citizen's total watch business, 23% of Seiko's, and 20% of Casio's (which wants to expand that to 30%). Not surprisingly, then, Japan's watchmakers pay close attention to what happens here. Recent changes in Seiko Corp.'s worldwide operations, for example, are aimed at boosting the company's image—and bus

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out