Jaeger-LeCoultre Joins ‘Fashion Week’

For the first time, a leading luxury watch brand participated in "Fashion Week" (Sept. 15-19), the twice-a-year event in New York City where top fashion houses and designers unveil apparel creations for the coming season to the press, buyers, and celebrities. Jaeger-LeCoultre, a 170-year-old Swiss brand, took over the penthouse of Bryant Park Hotel—a "command central" for the week's fashion shows—and turned it into a mini-salon. The project, said Jaeger-LeCoultre representatives, was intended to widen awareness of the luxury brand among the fashion press and fashion-conscious consumers. On display were the company's latest 2003 collections, plus new men's and women's watches consistent with the spring 2004 fashion trends seen on Fashion Week runways. According to Jaeger-LeCoultre spokespeople, those trends include "nostalgic patinas, summer yellows, sea blues, flesh tones, colorf

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out