Jaeger-LeCoultre Joins ‘Fashion Week’

For the first time, a leading luxury watch brand participated in "Fashion Week" (Sept. 15-19), the twice-a-year event in New York City where top fashion houses and designers unveil apparel creations for the coming season to the press, buyers, and celebrities. Jaeger-LeCoultre, a 170-year-old Swiss brand, took over the penthouse of Bryant Park Hotel—a "command central" for the week's fashion shows—and turned it into a mini-salon. The project, said Jaeger-LeCoultre representatives, was intended to widen awareness of the luxury brand among the fashion press and fashion-conscious consumers. On display were the company's latest 2003 collections, plus new men's and women's watches consistent with the spring 2004 fashion trends seen on Fashion Week runways. According to Jaeger-LeCoultre spokespeople, those trends include "nostalgic patinas, summer yellows, sea blues, flesh tones, colorf
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