JA Unveils Comprehensive Action Plan

After a year of pilot programs and intensive study of its own organization, the jewelry market and consumers' interests and needs, Jewelers of America has redefined its purpose and identified projects to focus on in the future. JA's new mission statement reads: "The Jewelers of America is the national trade association for its member jewelers. JA is both a center of knowledge for the jeweler and advocate for professionalism and high ethical standards in the jewelry trade. "The JA mission is to assist all members in improving their business skills and profitability. JA will provide access to meaningful educational programs and services, leadership in public and industry affairs and encourage members with common interests to act in their and the industry's best interests." JAidentifies three key trends: * A rapidly changing retail marketplace that continues to diversify. * Challe

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