Through an exclusive arrangement with Marketing Momentum, Jewelers of America (JA) members are now eligible to receive savings on a full-color quarterly direct-mail newsletter program. Each issue of the professionally produced newsletter contains timely articles designed to educate a retailer's customers and increase store traffic and sales. The newsletter is customized with the store's name and logo and can include customized articles, a calendar of events, and even traffic-building coupons. They are mailed to customers before peak jewelry-buying seasons such as Valentine's Day, Mother's Day, and the December holidays. For information, contact JA at (800) 223-0673 or (646) 658-0246.