Invicta Watch Company of America presented its Lupah watch to 150 athletes, celebrities, presenters, and VIPs as part of gift bags at the ESPY Awards, held in July in Los Angeles. Invicta also was featured in the official ESPY Awards program on ESPN.com and on ESPN Auctions, where a gift bag was auctioned off, with proceeds benefiting charity.
“We are ecstatic about this opportunity,” said Gany Cohen, director of marketing for Invicta. “The ESPY Awards is truly a top-notch event, and we’re happy to place the Lupah in the hands of some of the most influential people in entertainment.”
Invicta’s watches also were on display this year in Hoop magazine, the official publication of the NBA, in fashion shoots featuring Reggie Miller of the Indiana Pacers, Grant Hill and Tracy McGrady of the Orlando Magic, and Andre Miller of the Los Angeles Clippers.