How to Snag a Prestige Watch Brand

Searching for an exclusive watch brand for your store, to no avail? You’re not alone. Many retailers are slamming into roadblocks while trying to land the prestige watch lines they covet. Upscale watch companies considering new retailers have strict criteria and lofty standards. “We have long-standing relationships with stores we’re comfortable with, so we don’t feel a strong need to increase our dealership base,” says Hank Edelman, president of Patek Philippe. “Plus, we can’t turn on the spigot to increase production dramatically. Adding retailers just splits the same pie into more pieces, which doesn’t help anyone. Sometimes it’s very frustrating to say no. Yes, other stores could sell our watches, but at the expense of loyal jewelers who have sold our watches capably for years.” Not all coveted brands are upscale. Sometimes a hot lower-end brand like Casio ca
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