House of Taylor Jewelry raised approximately $6.5 million after completing a private sale of 1.5 million units of securities. The money will go to marketing and brand-building, the company said.

Each unit in the placement consisted of one share of restricted common stock and one common-stock-purchase warrant at a price of $4.25 per unit. The warrants are exercisable for a period of five years and entitle the holder to purchase one share of restricted common stock for $7 per share.