Hosting a Successful Bridal Event

Thinking of hosting a bridal event or show? Three experts with a combined 50 years of experience in the bridal arena offered their advice recently at the Third Annual National Bridal Market Conference in New York, hosted by The National Tabletop & Giftware Association. Here are some of the tips offered by panelists Kim Havrilla, Noritake; Roseanna Robinson, Pfaltzgraff; and Sandy Taylor, Wilton-Armetale. Prepare, prepare, prepare! Do it well in advance, and don't skimp on any aspect of the event. Ask potential guests to RSVP in order to ensure better attendance. Have plenty of help. Being understaffed can be embarrassing—and noticeable. Post signage for events. "I've been in [department] stores where nobody knew there was even an event going on because there was no signage," says Havrilla. Round up enough
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