Hong Kong Jewelry: Blending Traditional And Modern

Hong Kong is shedding its image as a mecca for low-end manufacturing as consumer demand and a firm nudge from industry organizations fuel a true native design movement. Still, the industry has a long way to go before it develops a style instantly recognizable as "Made In Hong Kong." Chinese consumers have traditionally considered jewelry a commodity, held more for its intrinsic value than its appearance. But a new generation won't buy jewelry unless it's visually appealing. De Beers and the World Gold Council recognize the tremendous purchasing power of this emerging market and are pushing manufacturers to create contemporary, innovative designs to capture its discretionary dollars. Design contests sponsored by both organizations have turned out a selection of creative, salable jewelry, proving the talent is there. Meanwhile, several highly successful retailers who target young consu

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