Hearts On Fire Offers Two New Programs

The Hearts On Fire Company, Boston, announces two new initiatives: a consumer e-commerce Web site (www.heartsonfire.com) and an Intranet site for all of its authorized retailers. The e-commerce site features online financing, online insurance, and a proprietary patent-pending technology that allows for local Internet pricing. Based on a zip code locator, a consumer will see prices online that have been determined by the Hearts On Fire retailer located closest to them. All Hearts On Fire retailers have exclusive selling territories, ensuring that potential customers will not see Hearts On Fire diamonds discounted from the price offered in their stores. Every Hearts On Fire retailer determined by the zip code locator will receive 100% of the profit (minus a small administrative transaction fee) from every online sale. Additionally, Hearts On Fire plans to pay a commission to the retail

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