Guess Watches Searching for ‘Face of Guess’

Guess Watches and Elle magazine are launching the first-ever worldwide model search to select the new face of Guess Watches. The year-long, multimillion-dollar campaign was recently announced by Guess Watches president and chief executive officer Cindy Livingston and Elle officials. "This will be the most thorough model search in history," claimed Livingston. "It will bring the Guess Watches name to every continent of the world, and beautiful women to Guess." The winner will be crowned at BaselWorld 2004, in Basel, Switzerland, when Guess Watches celebrates its 20th anniversary. "The Guess Watches and Elle Timeless Beauty International Model Search"—or "Timeless Beauty International Model Search," for short—is the most extensive global ad and marketing program ever created for a single fashion promotion, said Livingston and Elle officials. It will cover 70 countries, involve 100

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