Guess Watches Chooses Two To Be its ‘Face’

Guess Watches has chosen not one but two young women to be the new "Face of Guess Watches." The pair will serve as spokespersons and "faces" for the brand's global advertising and marketing efforts. The popular fashion watch brand is sold in 70 countries and 30,000 retail outlets. The April 16 selection of Amber Chen from Malaysia and Marvy Rieder from the Netherlands capped a yearlong global "Timeless Beauty Model Search," a joint project of Guess Watches and Elle magazine. The field of some 20,000 contestants in 60 countries was eventually narrowed to 15 finalists. The two winners were chosen during a high-profile Guess Watch gala/fashion show at the international 2004 BaselWorld watch and jewelry fair. The celebrity judges included Cindy Livingston, president of Callenan International, which produces Guess watches; Carre Otis, actress and long-time Guess model and spokesperson; an
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