Grooming Professional Sales Associates

Retail is one of the few fields in which a college degree is not a prerequisite to success. But success in the retail world does require skills and knowledge, including communication skills, product knowledge, a neat appearance, a commitment to teamwork, and the ability to handle money, monitor inventory, and help make the retail premises inviting to customers. Sales associates at independent retail stores generally learn the skills and gain the knowledge they need through on-the-job training. But that takes valuable time away from selling for those who are charged with conducting the training-or worse, new associates are put in a "sink or swim" situation if the store is busy and they're pressed into service without adequate advance preparation. Either way, the jeweler does both his store and his employees a disservice. One way around the dilemma is to hire one of the industry's sale

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