Good Times Are Ticking for Watches

The time is right for selling watches. According to an informal JCK survey, independent jewelers throughout the United States are pleased with their watch business this year. The view from behind the counter is that timepieces increase customer traffic and store profits, and that high-end name brands add prestige. “We do seem to be in the middle of a big watch boom,” observes Alexander Rysman of Romm & Co. Inc. of Brockton, Mass. At the other end of the country, in Newport Beach, Calif., Marion Halfacre of Traditional Jewelers Inc. is having similar success: “We’re selling, pretty well, all the lines across the board,” he says. This spring, JCK surveyed its panel of retail jewelers to assess the state of the watch market. Questionnaires were mailed to 409 independent jewelers, and 140 replied. Some 20% of the respondents report that a healthy 15% or more of their sale

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