Good Store Design: How To Beat Threshold Resistance

Every store is different. That's the first rule in the design process. When designer and jeweler work together to envision a final result, they need to consider many elements, from personal taste and store location to merchandise carried and customers served. It's desirable that a designer have some experience with jewelry retailing, but vital that he or she be a good listener. Design may be a visual experience, but unless the designer truly hears what a client wants, the result can not possibly suit the jeweler. Whether the new look is for a new location or an existing store, it must meet certain goals or needs and must cope with certain problems or challenges. Here is how a handful of store designers have done the job. A CUSTOM LOOK The rustic look attracts many of the thousands who each year visit the scenic bayside hamlet of Sausalito, Cal. That's why city elders pay close atte

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