Give ’em a SWOT

"People don't plan to fail, they fail to plan." I don't know who originally authored this axiom or whether it just magically appeared on a legion of coffee mugs, but February seems like a good time to talk about planning. The holidays are over and most retailers have finished taking inventory. The winter shows in Vicenza, New York, and Orlando have given us a preview of the style trends to expect this year. We have a new president, a new century (even millennium purists agree), and a new selling season fast approaching. In short, if you're not going to take time to do some serious planning now, when will you? A good place to start is by doing a SWOT analysis of your own business. More than a popular business buzzword, a SWOT analysis provides a sound base for planning by telling you where you are. Whether you run a thousand-store chain or a two-person operation, if you don't know where y
JCK PRO

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).

SUBSCRIBE TO CONTINUE

Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out