Gift Giving Will Be a Priority This Holiday Season

More than 40% of consumers surveyed by MVI Marketing Ltd., Beverly Hills, Calif., say gift-giving to family, friends, and colleagues this year will have more meaning in light of recent terrorist attacks on America.*

Study results show that nearly 60% of consumers surveyed are considering a fine-jewelry purchase either for themselves or another this season. Of those contemplating a purchase, 21% aim to buy just one item while 37% are considering buying more than one. Some 36% plan to spend less than $250 on fine jewelry, 18% plan to spend between $250-$1,000, and about 4% plan to spend more than $1,000.

* MVI research was conducted from Sept. 28, 2001, to Oct. 1, 2001, using the company’s own “Jewelry Consumer Opinion Council,” an e-panel research community of some 20,000 consumers.

What Consumers Plan to Give This Holiday Season

Percentages add up to more than 100 because consumers could select more than one answer.
Books and CDs 66%
Clothes (including branded items) 64%
Fine jewelry 39%
Food (gift baskets) 30%
Fashion accessories 29%
Home entertainment equipment 29%
Sporting goods 24%
Wine 24%
Costume jewelry 20%
Watch 18%
Artwork 16%
Leather goods 16%
Cell phone 9%
Computer for domestic use 9%