More than 40% of consumers surveyed by MVI Marketing Ltd., Beverly Hills, Calif., say gift-giving to family, friends, and colleagues this year will have more meaning in light of recent terrorist attacks on America.*
Study results show that nearly 60% of consumers surveyed are considering a fine-jewelry purchase either for themselves or another this season. Of those contemplating a purchase, 21% aim to buy just one item while 37% are considering buying more than one. Some 36% plan to spend less than $250 on fine jewelry, 18% plan to spend between $250-$1,000, and about 4% plan to spend more than $1,000.
* MVI research was conducted from Sept. 28, 2001, to Oct. 1, 2001, using the company’s own “Jewelry Consumer Opinion Council,” an e-panel research community of some 20,000 consumers.
What Consumers Plan to Give This Holiday Season
| Percentages add up to more than 100 because consumers could select more than one answer. | |
| Books and CDs | 66% |
| Clothes (including branded items) | 64% |
| Fine jewelry | 39% |
| Food (gift baskets) | 30% |
| Fashion accessories | 29% |
| Home entertainment equipment | 29% |
| Sporting goods | 24% |
| Wine | 24% |
| Costume jewelry | 20% |
| Watch | 18% |
| Artwork | 16% |
| Leather goods | 16% |
| Cell phone | 9% |
| Computer for domestic use | 9% |