Geneva Fairs Spotlight Luxury Watch Trends

SIHH Sees 'Bright Future' The 12th Salon International de la Haute Horlogerie (SIHH), held April 8-15 at the Palexpo Center in Geneva, Switzerland, was one of the most successful to date. Thanks to rising attendance, a growing stable of top brands, and pacts with the Basel World Watch and Jewelry Show and SIHH's landlord, show officials anticipate what one SIHH report calls "a very bright future." Attendance topped 10,000 for the first time, 10% higher than last year's number. Also in attendance were some 800 members of the press—a 30% increase over the 2001 figure. Despite gloomy global economies in 2001 and early 2002, exhibitors reported very good results. "Prestige watchmaking is standing up better to the current economic slowdown than the rest of the luxury goods sector," noted a post-SIHH summary. Aiding attendance and business was the addition of four more prestigious br
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