GemEx Unveils New Web Site

GemEx Systems Inc. recently launched "The Science of Beauty," a diamond marketing Web site. Designed to support and recruit select authorized jewelers, the new interactive site ( provides password-protected sales and marketing features and benefits such as training, advertising, and promotional materials as well as public relations support. A special section for consumers includes information and tips on how to buy a diamond. GemEx Systems developed the BrillianceScope Analyzer, which rates and authenticates a diamond's beauty by scanning and measuring its light return. The new Web site offers a number of tools to authorized GemEx retailers, including ready-to-run, pull-down print, radio, and TV ads that can be downloaded in four different formats; counter cards, brochures, posters, and other point-of-purchase materials; a training section with a variety of marketing ai

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