Furrer-Jacot AG Acquires Luxury Jewelry Brand

Furrer-Jacot AG, the 143-year-old Swiss wedding ring manufacturer, announced on Oct. 2 that it had acquired the German luxury jewelry brand “Feeling,” based in Pforzheim, Germany.

In addition to the brand name, Furrer-Jacot acquired “all its patents, products, and existing international market activities,” says a company statement. Financial details of the transaction were not released.

“Feeling the Collection” was established in the early 1990s by former owner Eitan Gul. It will move to Schaffhausen, Switzerland, home of Furrer-Jacot AG, where, according to the company statement, it will be “developed further under the most favorable conditions.”

The strength of “Feeling” in the solitaire engagement ring market was a major reason for the acquisition and should improve Furrer-Jacot’s position in both wedding and solitaire rings.