FTC Says Disclose Laser Drilling

In an about-face from its decision of four years ago, the Federal Trade Commission has amended its Guides for the Jewelry Industry to require that every link of the diamond chain disclose laser-drilling in diamonds as well as treatments that "have a significant effect on a diamond's value"-including the Bellataire color-enhancing treatment. The new guidelines also mandate disclosure if a gemstone treatment is nonpermanent or requires special care. The revisions-which replace previous rules on treatments-are the result of a Jewelers Vigilance Committee petition asking the Commission to rethink its 1996 ruling that laser drilling did not have to be disclosed. For the first time, they combine the regulations for diamonds and gemstones, as the Commission determined there was no reason for the two sectors to be treated differently. The new Guides do not include one escape clause JVC req
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